Mall of the Emirates Announces AED 5 Billion Retail Expansion: A New Era of Entertainment and Lifestyle
Dubai’s iconic Mall of the Emirates is set to undergo a transformative AED 5 billion expansion, marking a bold new chapter as it celebrates its 20th anniversary. Majid Al Futtaim, the visionary developer behind this landmark, revealed ambitious plans to redefine the mall into a next-generation lifestyle destination that goes far beyond shopping. With a focus on retail, entertainment, wellness, culture, and community, the expansion aligns perfectly with Dubai’s 2030 vision to create a “Mall of New Possibilities.”
Massive Retail Expansion: 100 New Stores and 20,000 Square Meters of Space
At the heart of the upgrade lies a substantial retail expansion adding 20,000 square meters of new space. This will introduce 100 new stores spanning luxury fashion, lifestyle brands, electronics, and more. Shoppers can expect a wider variety of global and regional brands, elevating the mall’s position as one of the Middle East’s premier shopping destinations.
Already, Majid Al Futtaim has invested AED 1.1 billion in key enhancements, including infrastructure upgrades and new facilities, signaling that the transformation is well underway.
A Revolutionary Indoor-Outdoor Dining Precinct
One of the most exciting new features is a first-ever indoor-outdoor dining precinct, designed to blend quick-service eateries with immersive experiences. Central to this precinct will be an open-air food and beverage courtyard, surrounded by lush greenery and flexible seating areas. This space will transform into a cozy, vibrant hangout during Dubai’s cooler months and is slated to open by early 2027.
Majid Al Futtaim promises to announce a lineup of top-tier restaurants soon, ensuring this dining destination becomes a magnet for food lovers.
World’s Most Advanced IMAX Experience and New Entertainment Concepts
VOX Cinemas at Mall of the Emirates recently launched the world’s most advanced IMAX experience. Featuring the patented Ōma Cinema premium pod seating and cutting-edge 4K laser projection technology. This immersive cinema experience delivers sharper visuals, deeper contrast, and next-generation sound quality, setting a new benchmark in the region.
Beyond IMAX, the mall will introduce four new entertainment concepts by late 2026, catering to families, gamers, and thrill-seekers. These additions will enhance the mall’s reputation as a vibrant social and leisure hub.
New Covent Garden Cultural Hub and 600-Seat Theatre
In collaboration with the Dubai Performing Arts Academy, the expansion includes the creation of a cultural hub called New Covent Garden, scheduled to open later in 2025. This innovative space will feature rehearsal studios and a 600-seat theatre, marking a significant boost to live entertainment offerings within the mall.
So, this cultural addition will provide a platform for artistic performances, community events, and immersive cultural experiences, enriching Dubai’s entertainment landscape.
West End Revamp: Modern Design and Enhanced Accessibility
The mall’s West End district is undergoing a comprehensive makeover to create a more modern, social, and accessible environment. Improvements include:
- Barrier-free parking with the Parkin system
- Upgraded access roads from Sheikh Zayed Road and Umm Suqeim Bridge
- Enhanced pedestrian bridges in partnership with Dubai’s Roads and Transport Authority (RTA)
These infrastructure upgrades aim to improve traffic flow, parking convenience, and overall visitor experience. The West End will become a buzzing hub for shopping, dining, and socializing.
Wellness and Lifestyle: Seven Wellness Club at Kempinski Hotel
A significant part of the ongoing enhancements is the Seven Wellness Club, located at the Kempinski Hotel Mall of the Emirates. This luxury wellness facility offers state-of-the-art gym equipment, spa services, and recovery treatments, providing visitors and residents a perfect place to relax and rejuvenate after a day of shopping or work.
Majid Al Futtaim’s Vision: Creating a Multi-Sensory Destination
Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, emphasized the project’s transformative nature:
“Two decades ago, Mall of the Emirates set a new benchmark for retail and entertainment in the region. Today, we’re building on that legacy with a bold investment that redefines what a mall can be. This transformation goes beyond physical expansion. It’s about creating new ways for people to connect, unwind, and be inspired, all in one destination.”
Furthermore, he added that the project supports Dubai’s vision as a global city by enhancing the quality of life through innovation, culture, and sustainability.
What This Means for Shoppers and Visitors
The AED 5 billion expansion promises to deliver:
- A broader, more diverse retail mix with 100+ new stores
- Next-level dining experiences in a unique indoor-outdoor precinct
- Cutting-edge entertainment options, including the world’s best IMAX cinema
- A vibrant cultural hub with live performances and community events
- Improved infrastructure for easier access and parking
Finally, visitors will enjoy a more immersive, comfortable, and engaging shopping and leisure environment. Hence, making Mall of the Emirates a must-visit destination for years to come.
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